Its starting point is the asset. Padel, pickleball, tennis, badminton and squash are usually read as five separate markets; read from the court up, they are one business, and the facility is its engine. Roughly 80% of the sector's value is generated at the facilities themselves — the facility is the point of sale of racquet sports. That is where the consequential decisions are made — feasibility, location, architecture, programming, operations — and where a mistake is hardest to undo. The Institute's work turns evidence into guidance at exactly those points: what works, what does not, and what to do next.
No court, no player. Facilities are the single most consequential lever for participation, and therefore for the entire development pathway of racquet sports. The Institute works toward a connected global ecosystem in which well-run facilities are accessible, financially resilient and environmentally responsible; where architecture and operations are designed as one system; where decisions rest on comparable data rather than guesswork; and where participation grows across ages and genders because knowledge moves freely rather than being learned five times over.
To equip every stakeholder with decision-grade knowledge and the means to act on it. The Institute converts field evidence into ecosystem reports and country analyses, proven facility models, management playbooks, design guidelines and implementation support. It convenes a global network of practitioners and sets out clear pathways — from concept to opening, from first-time player to lifelong member — so that communities gain places to play, operators reach sustainable performance, and the sports grow.
One principle governs everything below: evidence over opinion. Every figure carries its source and date — anyone should be able to check how a number came about.
Understanding the racquet sports ecosystem and exploiting data with modern AI are two different professions — different people, different tools, different working cultures. In 2026 the Institute separated them: it concentrates on the sport, its market and its data, while RacqI — Racquet Sports Intelligence was founded as a separate company for the data infrastructure and AI. The separation is organisational, not conceptual: the interface between the two is defined, and the work is still delivered as a whole.
“Understanding this sport and building AI systems are two different professions. Asking one team to do both means accepting that it will do neither particularly well. We were not willing to accept that.”
The Racquet Sports Institute and RacqI are two legally independent companies that work closely together. The Institute sources, verifies and curates the ecosystem data — offerings, pricing and legal structures — that feeds the facility database; RacqI relates it to information from outside the sport — climate, demographic, leisure-spending and economic indicators — and applies AI to answer questions for a specific site, market or business case. The Institute's editorial judgment remains its own: RacqI has no influence on what we analyse or publish.
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